Do you know the interviewer?
Probably not. However, that means that you need to do some research about the interviewer. Use LinkedIn to read about the interviewer in terms of:
Career Path
Education
Affiliations / Professional Organizations
Achievements
A quick Google search will provide additional information for you. This information will help you better understand the interviewer, the company as well as potential career paths for you, esp. if the interviewer is in your field (not a recruiter).
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