Saturday, January 15, 2022

Job Title Definition - Content Marketing Manager

Content Marketing Managers are usually responsible for planning, developing and implementing the overall company's content and branding strategy. They are responsible for the management of the creation and production of online and offline marketing content.


Content marketing managers plan and execute campaigns that driving branding, increase website draft and even work with direct marketing and demand generation specialists on direct marketing campaigns. The incumbent is often the direct supervisor for a writer(s).


EDUCATIONAL REQUIREMENTS


Most hiring managers are seeking a bachelor’s degree as a minimum requirement.  


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