Target your Resume - Look for Keywords in the Job Description
Just do not submit your resume when interested in a job your saw posted online. Analyze each job description for keywords that show what the employer is seeking as qualification and include those keywords in your resume in the "Core Strengths" (keyword section) as well as in experience and summary where relevant.
For example, if the position is for a marketing manager, an employer might list keywords like "marketing communications," "campaign management," "A/B Testing" o in the job description. Pay particular attention to anything listed in the "Requirements" or "Qualifications" sections - this will make your analysis and tweaking of your resume easier and less time consuming.
You must alter the terms to match the job description or you may score lower in the applicant tracking systems (ATS). No, it is not a pain. It is 2-3 minutes of your time and as far as I am concerned, a mandatory step.
SPECIAL NOTE: I am now taking on speaking engagements to groups about the following subjects:
Resume Writing
Interviewing
Ageism in the Workplace
Career Management
ATS Best Practices
Job Search Strategies
as well as accepting invitations to critique resumes, cover letters and LinkedIn profiles at trade shows, workshops, seminars and various other events. Please contact me via ajbresumes@gmail.com or 415.519.9659 for more details.
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www.allan-brown.com
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