Before you have your first interview, you should dedicate time and effort to researching key facts about the target employer. Concentrate on the following:
Products and Services Offered
Regional, National or Global focus
Key Competitors
Recent News Coverage
Market / Revenue Trends (easily found for all public companies)
Who are the Members of the Senior Team? How long have they been there?
Company's Reputation / Organizational Culture and Values
In many cases, a Google search will be the easiest way to get answers. Also try Hoovers, salary.com, LinkedIn, wsj.com and the company website.
Custom Resumes, Cover Letter, LinkedInProfiles. Job Search Tips, Career Advice
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