A media buyer purchases advertising space in print, outdoor, broadcast, and online outlets, such as magazines, billboards, radio stations, television stations, and websites. They may work for advertising agencies or individual companies. Excellent communication skills are vital in this profession, as well as business knowledge. They watch various media channels, assess how advertisements are performing on different platforms and media channels.
As the media buying discipline has become more about digital
advertising and programmatic buying, the Social + Programmatic Media Buyer /
Trader is primarily responsible for developing, implementing, and managing
online advertising campaigns through various display, social, video and native
marketing channels. They will set KPIs and execute plans that meet and exceed
these goals.
Educational requirements vary with the employer, but many
jobs call for a bachelor's degree in a relevant field.
If
you would like information about a specific job title, please send an email to resumes@allan-brown.com.
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