LinkedIn Networking Tip: Follow 20 Target Companies and Show Up Consistently
Start by identifying 20 companies you genuinely want to work for that hire people with your skill set. Follow each of their LinkedIn company pages.
Then, make it a habit to check in on those pages weekly. When a company posts content that connects to your professional expertise, leave a thoughtful comment. Not a generic "great post!" but something that actually adds value to the conversation. Share a relevant insight, ask a smart question, or offer a perspective based on your experience.
Why does this matter? Because LinkedIn's algorithm is paying attention. Every time you engage with a company's content, you are sending a signal that you are interested in and informed about that organization. Over time, this positions you as someone already in that company's orbit, before you ever apply for a single job.
Source: J.T. O'Donnell
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